creating a marketing funnel for a new digital product
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xetisa9115
Guest# 1 week, 4 days agoI am currently actively creating a marketing funnel for a new digital product and have faced a difficult task: how to hold the user’s attention at each stage – from cold contact to purchase, especially in an overloaded information field. I wonder what non-standard techniques you use to warm up the audience and increase conversion? Perhaps you tested unusual bundles of offers, trigger letters or certain retargeting scenarios?
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yedomad660
Guest# 1 week, 4 days agoI found myself in a similar situation: I was launching a marketing funnel for a digital product and was racking my brains over how not to lose the user’s attention on the way from the first touch to the purchase. That’s when I came across the article https://matterapp.com/blog/building-a-high-converting-marketing-funnel that turned my understanding of funnels upside down. The idea of contextual personalization turned out to be especially useful – not just showing content, but taking into account the user’s behavior in real time. I started using triggered emails with adaptation to specific actions and emotional triggers. I tested non-standard combinations: for example, soft warming up through useful mini-cases, then engagement through a survey, and only then an offer. I would like to separately note retargeting through storytelling – scenarios in which the user himself becomes the hero. Conversion has grown noticeably, and most importantly, the audience does not feel pressure, on the contrary, interest only increases.
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rapovok146
Guest# 1 week, 1 day agoI recently went through a similar stage when launching a digital product, and I understand perfectly well how difficult it is to hold the user’s attention when there are thousands of offers around. We had an unconventional approach: we combined storytelling with personalization. Instead of standard letters and offers, we used a series of trigger letters, built as chapter by chapter of a mini-story, where the user seemed to become the hero of a scenario related to our niche. This not only warmed the audience – it involved them emotionally. The combination of “test drive + challenge” also worked well. We provided access to the functionality for 3 days, but with a game element: the user completes the steps – receives bonuses. This increased engagement and the intrinsic value of the product. Retargeting was set up not just based on an abandoned cart, but on behavior – for example, we returned those who had been viewing certain sections for a long time.
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