I’ve been publishing articles on my site for a while now, aiming to share genuine insights and establish some authority in my field. But honestly, it often feels like shouting into the void. I see the pageviews, but I have no idea if the right people are engaging, if they’re actually reading, or if it’s leading to any real connection or opportunity.
Recently, I’ve been using a tool that shows me who is visiting my site in real-time, including their company and what they’re looking at. It’s been a game-changer for understanding my actual reach.
I’m curious—for those of you actively writing to build influence, how do you measure true engagement beyond basic analytics? What metrics or tools have you found actually tell you if your thoughts are landing with your target audience?
