The Honda Activa has overtaken the Hero MotoCorp Splendor as the largest selling two wheeler in the country.

Honda Activa overtakes Hero Splendor

Honda Activa ovScooters are not only the fastest growing segment of the Indian automotive market, but are increasingly taking on their most-erstwhile rival – bikes, as the gearless vehicles gain favor here. Increasing urbanization and female buyers have given a fillip to the sale of scooters across India. Honda Activa displaced the two-decade-old market leader Hero’s Splendor motorcycle from the top slot in September. Scooters already outsell bikes in many significant markets like Chandigarh, Imphal, Goa and Kerala. Robust growth over the years has also helped scooters bridge the sales gap with bikes in other major markets like Delhi, Mumbai, Chennai and Pune with more customers vying for this convenient mobility. Scooter sales have clocked a growth rate of 26% in the past four years, compared with 15% for motorcycles, aided by better urban infrastructure and popularity among women – who constitute 40% of first-time buyers. The shift is a goldmine for scooter companies.ertakes Hero Splendor

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